Eye Wonder Optical
Overview
Eye Wonder is a boutique optical brand offering premium eyewear and personalized eye care services. Our partnership focused on increasing awareness in surrounding neighbourhoods and modernizing their digital presence to reflect the quality of their in-store experience.
Website Makeover
To complement the physical campaign and elevate their digital storefront, One Media redesigned the Eye Wonder website. We gave it a fresh, modern look with intuitive navigation, updated visuals, and optimized mobile performance to reflect the brand’s sophistication better and enhance the customer experience.
Outcome: Increased time on site, improved user journey, and stronger first impressions for new and returning visitors.
Newsletter and Email Marketing
We created and distributed monthly newsletters for Eye Wonder Optical’s subscriber base, designed to keep readers engaged with the latest industry updates, style trends, and exclusive promotions. In addition, we launched targeted promotional email campaigns aimed at attracting new customers across the GTA.
Impact: Increased brand awareness, stronger customer engagement, and a measurable boost in website traffic.
Precision Targeted Mail
We developed and executed a hyper-localized flyer using Canada Post’s Neighbourhood Mail services. By selecting specific postal codes around Eye Wonder’s location, we ensured that promotional materials reached the right audience at the right time.
Impact: Noticeable increase in walk-in traffic and appointment bookings.
Magazine Advertising
To amplify community visibility and establish Eye Wonder as a trusted local brand, we featured them in a three-month print and digital advertising campaign across two of our premier magazines.
Impact: Enhanced brand prominence, built trust with local readers, and reinforced Eye Wonder’s presence in both lifestyle and health-conscious markets.