Lite It Up
Overview
Lite-It-Up is a lifestyle and wellness brand known for its curated candles and home ambiance essentials. Through a strategic partnership, One Media supports their mission by delivering seasonal promotions, digital engagement, and editorial visibility that align with their brand story and customer base.
Social Media Management
As part of our services, we manage Lite-It-Up’s social media presence with a consistent and visually curated content strategy. From seasonal product highlights to brand storytelling, our team handles planning, posting, and engagement to ensure the brand remains active, relevant, and connected to its audience across platforms.
Result: Increased follower growth, improved engagement rates, and stronger brand identity across Instagram and Facebook.
Holiday & Special Promotions
We create and manage themed promotional campaigns for key retail moments—including holidays and special occasions. Each campaign reflects Lite-It-Up’s brand aesthetic while driving customer excitement and timely purchases.
Impact: Seasonal sales boost and deeper brand resonance during high-traffic periods.
Email Marketing Campaigns
We design and execute branded email campaigns that showcase new collections, exclusive offers, and lifestyle content, all designed to engage and delight our audience. These emails are not only visually cohesive but also strategically written to nurture loyalty and drive conversions.
Result: Increased open rates, click-throughs, and repeat customer engagement.
Editorial Feature
Lite-It-Up received a full editorial spotlight in Elixuer, our flagship women’s magazine. The feature offered readers a behind-the-scenes look at the brand’s vision, growth, and founder story, positioning Lite-It-Up as a lifestyle leader in the home wellness space.
Benefit: Elevated credibility, expanded readership exposure, and long-term brand storytelling.
Monthly Newsletters
We produce and distribute Lite-It-Up’s branded monthly newsletter, blending product highlights with seasonal tips and storytelling. These newsletters keep the audience engaged and informed while reinforcing brand voice.
Purpose: Strengthen customer relationships and maintain consistent brand visibility.